1976
On October 27, 1976, the House of Bijan opened its iconic showroom on Rodeo Drive, marking the start of its legacy in bespoke craftsmanship and quality. The showroom became a symbol of sophistication and exclusivity.
1979
In 1979, Bijan launched its first and most prestigious men's fragrance, housed in a crystal bottle designed by Bijan and crafted by Baccarat of Paris, France. This marked Bijan's entry into the world of luxury fragrances.
1982
Bijan opened its flagship New York store on 5th Avenue. Taking over two years to build, the store was hailed for its attention to detail and luxury, perfectly aligning with the brand's commitment to excellence.
1987
Bijan for Men and Bijan for Women became the best-selling fragrances in the US, further establishing the brand's dominance in the luxury fragrance market.
1992
Bijan launched a bold marketing campaign aimed at the newly elected President of the United States, George H.W. Bush. The campaign garnered national attention for its creativity and audacity.
1995
Bijan launched its nationwide jewelry campaign, creatively combining everyday fruits and vegetables. The campaign cleverly used the words "carrot" (karat) and "pear" (pair), capturing attention with its witty and innovative approach.
1996
Bijan teamed up with Bo Derek, acclaimed as one of the most beautiful women in the world. The collaboration resulted in a series of highly successful campaigns that captivated audiences and reinforced Bijan’s luxurious image.
1997
Bijan collaborated with Michael Jordan, hailed as the world's most premier athlete of all time, on his debut fragrance. The partnership took the country by storm, with Jordan's immense popularity and influence amplifying the fragrance’s success and solidifying its place in the market.
2000
Bijan released another groundbreaking advertising campaign, this time inspired by the art style of the late Fernando Botero, whom Bijan greatly admired. The campaign featured visuals reminiscent of Botero’s distinctive, voluminous forms, adding a unique artistic flair. Mr. Botero’s work still hangs in Rodeo drive today.
2008
Bijan collaborated with Bugatti Motor Cars of Molsheim, France, to design custom-made, limited edition Veyrons. The partnership showcased the alignment of Bijan’s commitment to luxury and exclusivity with Bugatti’s reputation for high-performance and opulence. This collaboration emphasized both brands' dedication to unparalleled craftsmanship and elite status, resulting in a highly coveted automotive masterpiece.
2009
The House of Bijan was recognized with The Leadership Honor Roll by President George H.W. Bush. Bijan had previously dressed several U.S. Presidents, including George H.W. Bush, George W. Bush, Barack Obama, Bill Clinton, and Ronald Reagan, reinforcing its status as a symbol of elegance and influence.
2010
The House of Bijan announced a design collaboration with Rolls-Royce Motor Cars of Goodwood, England. The limited edition Rolls-Royce, featuring the distinctive Bijan Yellow, was hailed for its exceptional detail and craftsmanship, exemplifying the synergy between Bijan’s luxury and Rolls-Royce’s renowned precision.
2012
The City of Beverly Hills proclaimed May 8th as Bijan Day in honor of the brand's profound impact on the luxury retail landscape. Bijan's iconic showroom on Rodeo Drive not only set a new standard for opulence and design but also played a pivotal role in shaping the surrounding stores and elevating Rodeo Drive to global prominence.
2014
Bijan ventured into women’s luxury wear with the launch of an exclusive limited edition Ladies’ Handbags. This foray into women’s fashion was well-received, marking a notable expansion of Bijan’s renowned craftsmanship and luxury into a new realm.
2018
Bijan opened a new location at Wynn Las Vegas, a venue that perfectly aligns with the brand’s image. Wynn Las Vegas is renowned for its luxury, elegance, and world-class service, mirroring Bijan’s own commitment to high-end craftsmanship and sophistication.
2019
Bijan announced a design collaboration with Aston Martin, unveiling the Bijan Edition DBS Superleggera at Monterey Automotive Week. This exclusive vehicle, featuring Bijan’s signature style, combined Aston Martin's cutting-edge engineering with Bijan's luxurious design.
2024
Bijan collaborated with Ferrari on the exclusive SF90 Spider, featuring the signature Bijan Yellow. This limited edition car combined Bijan’s luxury design with Ferrari’s high-performance engineering, creating a striking and prestigious vehicle that highlights the fusion of both brands’ commitment to excellence.
2024
Today, Bijan continues to serve its esteemed clients from its headquarters on Rodeo Drive and Wynn Las Vegas and, alongside a limited online retail section. The brand remains dedicated to delivering unparalleled luxury and craftsmanship to its discerning clientele.
